8 Interactive Marketing Trends for 2012

  

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• Social Media

• Email Marketing

• Mobile Marketing

• Display advertising

• Search Marketing

Based on their findings:

1. Interactive marketing spending as a percentage of all advertising dollars is expected to grow from the current level of 18% to 35% by 2016. The compound average growth rate is about 17% over the 5 year period.

2. Mobile Marketing will grow at twice the average rate, far ahead of the other four categories.It will surpass email and social this year (when compared individually, not the two combined)

3. Search Engine Marketing will still be the largest interactive category.

4. Email marketing continues to be an important connector. 

5. Companies appear to be adding Interactive marketing staff.

6. Executives believe Interactive Marketing will increase in effectiveness. (December 2010 US Interactive Marketing Executive Online Survey)
   
7. Marketing executives are realizing their companies must be more customer-centric.
   
8. Traditional marketing budgets will fund interactive growth; a majority of marketing executives plan to reduce spending in traditional channels to fund increases in Interactive channels.