Inbound Marketing and your Holiday / Christmas Marketing Campaign

Inbound Marketing: Christmas Marketing Tips

Christmas-season inbound marketing ideas produced over the past year have by now become a reality.

We all know that December is peak time for retailers, and it's also a time when successful marketers should be reaping the fruits of their labor.

We’ve discussed the importance of seasonality in your inbound marketing strategy , and following through with Christmas marketing campaigns is a necessity for success, with the goal of creating a strategic marketing solution.

Like Christmas Shopping – Holiday Marketing Strategies Should Start Early

If you're feeling like you didn't maximize your Christmas Marketing potential, start planning now for the 2012 season.

Did you know? In 2010, social media was a key driver of sales on Thanksgiving Day.

What holiday marketing strategies are you employing through social media to capture your audiences’ attention? You’ll have to pull out all the stops to differentiate your Christmas marketing—kick up visual stimulation a notch, increase frequency of interaction, and utilize premium promotions, as your target’s attention is arguably more in-demand at Christmas than in any other time of year.

Did you know? In 2010, holiday email open rates climbed 11% year over year despite high email volumes.

Do you have an email campaign in place, not only to remind consumers of your offerings, but also to extend thoughts this holiday season? Keep in mind that consumers are on the lookout during the Christmas season for ideas and ways to save, so plan your Christmas marketing campaign with this in mind.

Did you know? 57.7 percent of shoppers say they’d like to receive a gift card this holiday season, which is the highest demand recorded in the survey’s history for gift cards or certificates. (Source)

How will you tout gift cards in your holiday marketing? Will you feature your company’s gift card services on your blog, or tweet about it?

41.6% of consumers have indicated that sales or price discounts are most important in their decision-making processes. (Source)

With this in mind, how can you use social media to market your holiday discounts and increase sales during Christmas shopping season?

• If you’re a photographer, will you feature a personal sampling on Facebook of your very own wedding day? Or perhaps write a blog post on how to create personalized holiday photo cards?
• If you’re a baker, how will you feature those new cake pops you decided to sell this season? Will you use social media, or offer samples next to the Salvation Army bell ringers in front of your local retailer?
• If you’re a hair stylist, will you feature some of your best updo’s in facebook photos to perhaps suggest your services for clients’ holiday events?

Your Marketing Ideas for Christmas in Motion

It’s one thing to know something, but it’s entirely another to put that knowledge into action. Inbound marketing takes discipline, consistency and persistence. Have you been intentional with differential Christmas marketing of your services? Plan now to make your Christmas marketing ideas a reality for the 2012 holiday season.