Following are 10 important social media facts taken from recent reputable research. These facts have significant implications for marketers.
The marketplace is rapidly changing; changes in technology are facilitating changes in consumer behavior. This change is becoming more universal; note that the 55+ age demographic is growing faster than any other demographic.
How should you respond?
Now it’s more important than ever to ensure your site is visible to search engines. Increasingly marketing will need to adapt to changing consumer behaviors. Content creation is one of the best ways to be found by consumers.
If you aren’t blogging, figure out a way to begin. Increasingly consumers want content they can trust. Don’t just write about products find out how and why your customers consume your product or service and create relevant content.
Claim your local identity, it is simple and very effective.
Listen to what consumers are saying about your product or service.
Develop offers that can be redeemed quickly and are easily shared.
What else can you think of? I would like to hear your thoughts.