With today’s empowered consumer totally controlling the buying process, it has become increasingly difficult for companies to market their products and services. Many of the time-tested, traditional forms of marketing are delivering diminishing returns. To accommodate today’s sophicated consumer, more companies are turning away from their outbound marketing and adopting inbound marketing strategies. Inbound marketing […]
View PostAt the end of the day, people do what they want to do…and clearly people enjoy the interaction of connecting and sharing with others online. Oneupweb’s The Bloody Truth about Social Media points out that people are spending more time engaging with video content than any other type of content online. “The average person spends 15 minutes […]
View PostA strong social media strategy helped the Boston Celtics increase its e-mail marketing database by 20%. Matt Griffin, senior director, sales and marketing operations for the team, told attendees at DMA: 2010 in San Francisco earlier this week that a strong e-mail file is essential to the Celtics’ marketing efforts. Nearly almost all ticket purchases […]
View PostAt first glance it would seem that the formula for marketing the business of assisted living is pretty simple. The senior population is growing, so the need for senior care is growing. All a company has to do is to offer that care and they will have a growing (and successful) business. However, anyone in […]
View PostAs it has matured, more and more companies are giving serious consideration to the role that digital plays in its overall marketing strategies and how to engage with the consumer throughout the entire buying process. Companies used to focus their efforts between up front brand marketing to attract consumers and promotions at the point of […]
View PostHave you been following the dramatic rescue of the 33 Chilean miners? As I watched Luis Urzua, the final miner successfully pulled from the mine I started thinking about what I had witnessed the past 69 days. It has been an extraordinary lesson in leadership.
View PostCheck out this interview (complete with slides) with Steve Richman. He is Genworth Financial’s national spokesperson for their social media initiative across all their lines of business. He provides some insight on how he went about integrating social media into his company and tips you can apply for making social media an important tool in […]
View Post