As the baby boomer population continues to age, the importance defining, supporting and improving relationships between those in need of care and those managing care is becoming ever more relevant. The term “caregiver” in regards to providing care for seniors has evolved and expanded to mean much more than the nurse in a care home […]
View PostThe blog has become the heart and soul of the business website. Not only is it a great tool for sharing the latest industry news and relevant information, a blog is an excellent way to stay on top of search engine rankings as well. In addition, it helps establish an online presence in today’s competitive […]
View PostThe nor’easter snowfall of 2010 was a major disruption, intruding on the schedules of so many. Some disappointed travelers stranded in airports had no choice but to wait for days until airlines could accommodate them. But for a few the outlook wasn’t quite as bleak. According to the New York Times, a pocket of savvy […]
View PostStarbucks recently announced they have redesigned their logo. Typically an announcement like this one generates a fair amount of discussion; most of it is a critique of the creative elements etc. I am more interested in the way they communicated the message. As a Starbucks Rewards member I have signed up to receive emails on […]
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