On March 24 Porsche launched an integrated marketing campaign with the goal of changing consumer perceptions about its products. The car maker working with their ad agency, Cramer-Krasselt, rolled out a campaign that included direct mail, mobile marketing, online advertisements and TV elements. It appears to me that they subscribed to a holistic approach and […]
View PostAre you insistent on purpose-driven marketing? Google’s conviction to resist becoming conventional and Coca-Cola’s hiccup remind us to stick with our roots. Larry Page wants to return Google to its Startup Roots. This article discusses his obsession with making a company of 24,000+ employees act like a startup. Case in point: “Google’s 2004 pre-IPO filing with […]
View PostDo you sometimes get so caught up in the operational web of your marketing efforts that you lose sight of analyzing your success metrics? Instead of maximizing our investments, how quickly we can get caught up in the sticky web of trying to keep all our efforts afloat, often failing to realize the labors that […]
View PostRecently my friend David McGraw and I were discussing social media strategy. We were working together to craft a topic for a virtual South By Southwest conference. We were discussing how the advent of social media platforms is changing the way we do business. This feels reminiscent of other business disrupters like FED EX and […]
View PostMarch Madness is such an exciting time. And as with any live event these days, social media is playing a pivotal role. Sports fans and social media butterflies fill out their brackets, follow their teams and pretend to be diligently working throughout the tournament. Twitter is a buzz with scores and snippets from every game. Your friends […]
View PostBlack and white barcodes about the size of a postage stamp are starting to pop up everywhere. QR (“quick response”) codes are an innovative mobile marketing application that connect smartphones to websites and deliver immediate information. The codes can only hold 2-3 kilobytes of data, but that is generally more than enough to make them highly valuable […]
View PostStrategic goals are conceptual, directional and long-term. Because strategic planning is visionary, the tendency is to neglect our strategic goals in favor of more tangible operational plans. “Goals provide the energy source that powers our lives. One of the best ways we can get the most from the energy we have is to focus it. That […]
View PostIf you are a Marketing Director of a senior living community, you probably work a lot of hours. But is all your hard work making a difference in the overall success of your community? Stop and ask yourself: Do you lack support for your marketing efforts? Do you have difficulty being recognized as a critical member […]
View PostThis is a follow-up to my recent post, Get Found. Things to Consider BEFORE Starting a Business Blog, which discusses factors to consider BEFORE deciding to be a business blogger. You’ll reap many benefits by blogging for your business. For starters, blogging helps you get indexed with search engines. And when you rank with major […]
View PostSo you’re passionate about your business, but prospects aren’t beating down your door, ready to pounce on your enthusiasm. In fact, you’re having a hard time getting attention. One solution to consider: If you don’t already have one, now might be the time to start a business blog. According to Rebecca Churt at Hubspot, “web […]
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