Oprah Winfrey’s success is largely attributed to her ability to connect with others. The finale of Oprah Winfrey‘s talk show was all about the one thing that made her a billion-dollar success: the unique connection she made with millions of viewers for 25 years. In what she called her “love letter” to fans, she made […]
View PostOn Thursday Starbucks unveiled a very high-octane ingredient it plans to temporarily stir into its coffee shops: Lady Gaga. The world’s biggest coffee shop chain and the woman who Forbes magazine on Wednesday named the world’s most powerful celebrity, announced that they are joining for a PR lovefest that will make Lady Gaga an over-the-top […]
View PostPersona development can be compared to painting a portrait. As an artist focuses on how to illustrate the features of his subject, a marketer must learn to identify the attributes and characteristics that defines his buyers. Last week I wrote a post defining personas. This week I’ll begin with some tips gleaned from this transcript, based on the […]
View PostIn today’s marketplace of commoditized products, undifferentiated pricing, and higher consumer expectations, the need to provide superior customer service has never been more paramount. Not only do people care about customer service received from businesses, but they also care more than they did last year, according to the American Express Global Customer Service Barometer survey released […]
View PostWhat is social commerce? According to Wikipedia social commerce is use of social networks in context of e-commerce. Heidi Cohen has a more encompassing definition. “Social commerce is a nascent market that encompasses a broad array of options including group buying, social shopping, mobile apps, retailers adding social features, and shopping integrated into social media.”
View PostHow would you rate yourself at connecting with your customers? Do you have the ability to predict their preferences? Any inclination of what keeps them up at night? Do you understand their behavior patterns? How familiar are you with their schedules? What activities take up most of their day? Have you identified their priorities (note […]
View PostSocial media marketing is topical, trendy and something that most companies either have or are thinking about adding to their marketing plan for achieving growth. Either way, building a social media program should not be taken lightly. It is a fully mainstream communications strategy whose power is constantly being redefined. There is a lot of work that needs […]
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