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Consumer Behavior: How Do You Seek Information?

Posted on June 29, 2011 by Joseph Ruiz in Customer Experience

It’s funny how we often assume that our habits and routines are unique.  We jump to the conclusion that we’re like a little island and most folks don’t tackle things the way we do.  And while there is more than one way to skin a cat, the truth is, humans by nature share common practices […]

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How to Write the Perfect Title for Your Blog Post

Posted on June 24, 2011 by Joseph Ruiz in Inbound Marketing

It can be a tricky task, coming up with the perfect title for your blog post.  You want it to be enticing enough for the reader to take the first bite, while avoiding misrepresentation of the content the reader is about to partake.  So the goal is to make your content enticing! Tip: Before publishing, […]

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Content Marketing: Is Your Website Working Hard Enough?

Posted on June 15, 2011 by Joseph Ruiz in Inbound Marketing

So now you have a website for your business. You invested the time and the money to get one, so how is it performing? Is it attracting the volume of visitors, prospects and customers you expected? Last week I had the opportunity to present this topic at the VANHA (Virginia Association for Non-profit Housing for the […]

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Honesty in Business: 4 Tips Toward Disaster Recovery

Posted on June 6, 2011 by Joseph Ruiz in Customer Experience

“To give real service you must add something which cannot be bought or measured with money, and that is sincerity and integrity.” –Douglas Adams Honesty is HUGE in relationships.  Being able to rely on the truthfulness of a spouse is essential in a healthy marriage. As a parent, we train our children that lying is […]

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Should Marketers Abandon E-mail for Social Media?

Posted on June 1, 2011 by Joseph Ruiz in Social Media Marketing

With all the buzz around social media days, a popular topic amongst marketing professionals is “is e-mail dead?” As you might guess, the response you will usually get is: “ it depends.”And while that reply might appear as an evasive cop out, it really does hinge on many factors, such as the: audience, industry, organization, […]

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Marketing Insights Blog

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