As evidenced in the posts of our blog, today’s inbound marketing encompasses video production, mobile application and the ability to anticipate your audience’s moves. If you missed our earlier posts this week, here’s a snapshot for your quick review:
View PostTaking the seasonality of your business into account when developing your social media strategy is a must. What’s your seasonality? If you’re in the flower business, you’re most likely poised to anticipate the major uptick in sales of roses in February and lilies in the springtime. If you’re a swimwear retailer, you know the likelihood of peak […]
View PostIn a recent webinar sponsored by ExactTarget, Forrester presented some of their Interactive Marketing 2012 Research findings. According to Forrester, Interactive Marketing includes: Social Media Email Marketing Mobile Marketing Display advertising Search Marketing Based on their findings: Interactive marketing spending as a percentage of all advertising dollars is expected to grow from the […]
View PostMobile offers exciting opportunity for businesses of all sizes and continues to change the way we do business. Did you know that there are more mobile phones on the planet than there are TVs? 9 Amazing Mobile Marketing Statistics Every Marketer Should know is full of interesting facts about mobile behavior. Mobile is here to […]
View PostI recently attended HubSpot’s Inbound Marketing Summit in Boston. Steve Garfield’s talk on creating video content was one of my favorites. It was practical, engaging and fun. Why should you care about video? Fair question, here are a few compelling statistics:
View PostDon’t let this illustration parallel your social media marketing efforts. Just like the old adage, “there are many ways to skin a cat,” there are many ways to approach your social media marketing. Having a clear course of action is critical to avoiding the mess and pitfalls of moving forward prematurely. Econsultancy’s 10 Common Social […]
View PostFollowing are 10 important social media facts taken from recent reputable research. These facts have significant implications for marketers. The marketplace is rapidly changing; changes in technology are facilitating changes in consumer behavior. This change is becoming more universal; note that the 55+ age demographic is growing faster than any other demographic.
View PostI am a card (application) carrying Starbucks consumer. I like their coffee, especially the bold blend. As a coffee drinking marketer, I also appreciate their marketing acumen. Smart marketing is no accident. Here are 6 reasons Starbucks’ marketing communications is so effective. Reason #1: Consistent branding Starbucks has a brand personality that comes through in […]
View PostI am a card (application) carrying Starbucks consumer. I like their coffee, especially the bold blend. As a coffee drinking marketer, I also appreciate their marketing acumen. Smart marketing is no accident. Here are 6 reasons Starbucks’ marketing communications is so effective. Reason #1: Consistent branding Starbucks has a brand personality that comes through in […]
View PostThe HubSpot Inbound Marketing 2011 Summit finale was most impressive. When I left for Boston I promised to report on my experiences at the conference. Yesterday I shared about day one. Day two was equally good. The first speaker was author and former Apple executive Guy Kawasaki. Guy’s Enchantment topic was informative and entertaining. I […]
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