Walgreens Enhances the Customer Experience Through Mobile Promotion. Walgreens has just provided a real-world example of how Smart Phones are Transforming the Shopping Experience. Walgreens is running one of the largest mobile-only promotions ever at 7,700 of their stores.
View PostAs we enter the holiday season, I thought it appropriate to share some growth trends and statistics I’ve been reflecting on during this season of Thankfulness. Shopping: Online Growth outpaces Traditional Online holiday sales will be up 16.8%, in comparison to a retail sales increase of 3% according to eMarketer, yet many large retailers struggle to attract online shoppers. […]
View PostRetailers have an opportunity to capitalize on missed sales through mobile-enabled commerce. For many retailers, decision-making mobile tools are what stand between a sale and a missed opportunity. By providing tools and experiences on smart phones, shoppers can be converted into buyers. “Seeing that most real world retailers generate 90-plus percent of their revenue in-store […]
View PostDespite the fact that mobile phones and tablets have significantly grown in popularity recently, 70% of companies are not yet designing their websites specifically for either, according to an October 2011 report from Econsultancy in association with RedEye. This is evidence that companies are not fully embracing integrated marketing strategies. Initially when trying to articulate […]
View PostSmart phones are changing consumers’ shopping behavior. Research indicates many consumers are using their smart phones as personal shopping assistants. When applying integrated strategies that include mobile marketing this holiday season, marketers create a win-win for both their business and consumers. Here are 9 key stats (based on a mid-October Shopper Science Survey) that […]
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