I just downloaded the eMarketer 2012 Top Digital Trends for 2012 report. You can download the full report here. Social is coming of age, this year the emphasis will be understanding how to measure the impact of social media. Previously efforts have been focused on collecting data across the various touchpoints in an organization; now […]
View PostWhat is SoMoLo? Each Wednesday afternoon I like to participate in #smchat. Recently, the announced topic was “What do you love about #SoMoLo“? To which my first thought was “What is SoMoLo?” SoMoLo is an abbreviated term for Social Mobile Local. It defines a new kind of mobile shopper and it represents the intersection of […]
View PostWhat is SoLoMo? Each Wednesday afternoon I like to participate in #smchat. Recently, the announced topic was “What do you love about #SoMoLo“? To which my first thought was “What is SoLoMo?” SoLoMo is an abbreviated term for Social Local Mobile. It defines a new kind of mobile shopper and it represents the intersection of […]
View PostIs mobile local search engine marketing relevant for local business? Consider these stats: 48% of US mobile phone subscribers own a smartphone as of Dec 31, 2011 (Comscore) Smartphone penetration grew 21.1% last year 29.5% of total mobile audience accessed search 80% of mobile consumers prefer ads that are locally relevant There are some really […]
View PostWhy should you consider using social media for marketing? Mobile phones, the Internet, Facebook, and Google (there are plenty of others) are dramatically affecting the way we do business. Like it or not, business is becoming more social, thanks in part to the emergence of platforms and technologies I just listed. And, there are more […]
View Post90% of brands are ignoring mobile shopping trends! That’s correct, I said 90% of brands are ignoring online mobile shopping. According to a recent study, less than 10% of the web is ready for mobile. This is hard to imagine when projections for 2012 search volume suggest that 1 out of every 4 searches will […]
View PostWhat is good consumer marketing data? Good business marketing data is: Accurate – The information is reliable. Current – Lapsed information is designated as such. Comprehensive – Data is linked together to reveal the complete picture of the customer’s relationship to the brand including past, present and potential experiences. Descriptive – Offers snapshot of customer […]
View PostSocial media is a hot topic these days. Seems like wherever I go small business owners and marketers are both interested in the topic. They want to know what they should be doing. Most ask questions about a specific platform, especially the latest new technology, right now it’s Pinterest. I believe we would all be […]
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