What is Customer Experience Differentiation? Are customer service and customer experience the same thing? Though it seems like the terms are frequently used interchangeably, there is a distinction. It’s important to distinguish between the two. Customer service involves activities that connect a consumer to the brand. Interacting with staff to get answers to questions, or […]
View PostIngredients in a CRM campaign – A Starbucks Case Study I am a Gold Card carrying Starbucks customer and I consume a significant amount of Starbuck’s coffee. As a marketer, I have a lot of respect for Starbucks marketing acumen, as I hope you will see in this case study. Starbucks knows my birthdate, because […]
View PostSocial Networking for business can be a real challenge Social networking is important for anyone in business, irrespective of your role. Many different books have been written; and entire courses have been taught on the topic. For some, social networking is a source of business leads, for others it’s simply a way to stay connected. […]
View PostBig Data, SoMoLo & Targeted Mobile Advertising Amex has just upgraded their mobile app and has begun testing behaviorally targeted ads in New York and LA. The app will serve up specific ads based on your proximity and spending patterns. (Source). Another reference article here. The American Express mobile app is evolving to help small […]
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