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Speaking of Being a Good Listener – Do You Know How and When To Ask Questions?

Posted on September 26, 2012 by Joseph Ruiz in Relationship Marketing

This guest post is written by Joseph Olewtiz, my go-to resource for all things sales-related. One of my more popular posts “Are you asking the right questions?” was the genesis of our conversation on this topic. I am grateful to Joseph for his added insight on the subject, if you aren’t already, you should check […]

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Data Integrity vs Relationship Management

Posted on September 24, 2012 by Joseph Ruiz in Relationship Marketing

This framing post and questions are intended for the #usguyschat on Monday 9/24/12 at 3 PM EDT. All are welcome to join using the hashtag. The Background Story As a small business owner, I like to deal with small businesses whenever possible. I have had all my business insurance, as well as my car insurance, […]

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Showrooming; Online Discount & Promotions For Mobile Phone Shoppers

Posted on September 19, 2012 by Joseph Ruiz in Mobile Marketing

What is Showrooming? A recent survey report estimated there will be one billion mobile devices (includes smartphones and tablets) globally, by June of 2013. The growing presence of these devices is affecting the way consumers shop. For example, we now have a new term “showrooming”. Showrooming is using a store’s physical location as a showroom […]

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Personal Disruption – Initiating Self-Chosen Change

Posted on September 17, 2012 by Joseph Ruiz in SoLoMo

This is a framing post for the #usguyschat hosted by me and Ken Rosen each Monday at 3PM EDT. All are welcome to participate. Questions for the chat are at the end of the post. Disruption is a negative word, at least according to the definition in Wikipedia. Basically it’s an unplanned event that causes […]

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Moms And Smart Phones; Back To School Mobile Shopping

Posted on September 12, 2012 by Joseph Ruiz in Mobile Marketing

Moms and Smartphones – Relieving Stress Now that the back to school crunch is over and the kids are back in school, I wanted to see if the growing proliferation of mobile devices would have any impact on shopping behavior. I came across a survey sponsored by the IAB’s Mobile Marketing Center of Excellence. It […]

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Brand Transformation In A Digital World

Posted on September 10, 2012 by Joseph Ruiz in Customer Experience

This is a framing post for the 9/10/12 #usguyschat. The topic is inspired by a Strategy and Business article by the Strategy + Business article “Brand Transformation on the Internet” by Art Kleiner. Chat questions are provided below. What is Driving Brand Transformation? The article is an interview with Aaron Shapiro CEO of Huge, a […]

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