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Mobile Marketing: The Mobile Data Treasure Trove

Posted on November 16, 2012 by Joseph Ruiz in Mobile Marketing

Mobile Consumers Are Willing to Swap Personal Data for Offers According to a recently released survey conducted by Harris Interactive, 9 in 10 mobile device users will swap personal information for offers. Let that sink in for a moment. That’s quite a statistic. Marketing Strategies Should be Built Around Consumer Data Data is the bedrock […]

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SoMoLo: 6 Essentials to get Local Marketing Underway

Posted on November 7, 2012 by Joseph Ruiz in SoLoMo

SoMoLo (Social, Mobile, Local) Marketing is Top Digital Trend I write a monthly column for Neal Shaeffer’s Windmill Networking blog. Initially, my write-ups focused on the topic of integrating social into marketing. Recently, Neal and I decided that I should shift my writing focus on a new area called SoMoLo, or Social Mobile Local. You […]

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Marketing Insights Blog

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