End of Year Marketing Trends Dance in Our Heads I don’t know about you, but for me this is the time of year when I start reviewing what I have been able to accomplish this year and I am contemplating next year. Each year, starting late November and early December, articles and posts emerge, foretelling […]
View PostJennifer G. Hanford is a friend and experienced B2B marketer. I asked her to share some of her Business to Business insights with you. She is the Director of B2B Inbound Online, a division of OnTarget Partners.She can be reached via email at jhanford@ontargetpartners.com or by phone at 469-200-4909. B2B Lead Generation: Content is King!
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Recently I was talking to a prospective client about their need for a data driven marketing strategy. We discussed the benefits and challenges of successfully transitioning from a marketing strategy with a creative emphasis to one driven by data. Amazon uses a data driven model very effectively. In fact, after completing a recent iPhone purchase […]
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