So (Social) Mo (Mobile) Lo (Local) is an effective marketing strategy for the new landscape, requiring an in-depth understanding of today’s consumer. I’ve written quite a bit on the topic, including 5 Must-Have’s In Any SoMoLo Strategy and am always on the lookout for successful application. As discussed in my last post, SoMoLo Marketing: Nike […]
View PostWhat is So(Social)Mo(Mobile)Lo(Local)? SoMoLo is an acronym, short for Social, Mobile, Local. As detailed in What is SoMoLo and Why is it Important to Marketers, SoMoLo is an accurate description of today’s consumer, and at the intersection of these three variables, Marketers can connect with consumers, presenting endless opportunity potential. If Marketers aren’t able to […]
View PostThink Differently and Be Intentional About Gradual Steps To Help You Win During a recent client workshop designed to familiarize a large organization with digital/social marketing, I noticed signs posted on the wall that said “THINK DIFFERENTLY”. How does any organization, large or small, “think differently”? We’re almost through the first month of the new […]
View PostSocial Business and Trust Social business implies relationship, and in any thriving relationship trust is at the core. A relationship marketing strategy should build levels of trust throughout the customer journey, taking into account the customer path of purchase at every level. Relationship Marketing strategies should address customer need at every stage in the lifecycle […]
View PostSocial Media for Business is a Necessity “Social Media for Business is Integral for Large and Small Businesses.” That’s how companies responded to an econsultancy and Adobe survey. A greater percentage of smaller companies think this is true: 73% of companies with annual revenues less than $150 million agreed that social media is integral to […]
View PostMobile Marketing Statistics I have been looking at some mobile marketing stats recently because I was curious to see if the recent holiday season had any impact on the mobile market. The quick answer: it has! First, let’s focus on smartphones. Smartphone Adoption in the US According to Marketing Charts, 53% of US households now […]
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