Marketing Utility Recently I noticed an email from Marriott touting their new mobile check-in. I am a Marriott Rewards member so I receive emails and offers all the time. This one caught my attention because it had an appealing subject line: Introducing: Mobile Check-In Exclusively at Marriott Hotels Frankly I don’t travel a great deal; […]
View PostA Social Local Mobile Marketing Case Study Virginia Tourism PR (@vatourismpr) understands social local mobile marketing (SoLoMo). I live in Virginia and I am quite familiar with the “Virginia is for Lovers” tagline used to promote the state. On a recent trip I pulled into a rest stop and discovered a well-executed SoLoMo strategy. #LoveVA […]
View PostWhat is Local Marketing? Local marketing is one element of a SoLoMo (Social, Mobile, Local) marketing strategy. With the rapid adoption of smart technologies and social media engagement, empowered consumers are behaving differently. The path to purchase no longer resembles the traditional purchasing funnel. Google, the search engine giant, is changing their search algorithm to […]
View PostSearch Marketing is a moving target If you know anything at all about search engine marketing you know it’s an ever-evolving process. In the early days of the Internet one could simply identify important search terms and then fill their sites with these words completely out of context. It wasn’t unusual to find sites filled […]
View PostI often write about the rapidly changing marketing landscape. This change is being driven by the proliferation of mobile devices and social networks. This change is shaping the consumer buying process. All You is a traditional print publication that targets a value conscious audience that is largely female. Using some traditional marketing techniques the magazine offers valuable […]
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