Traditional marketing was known for its inside out approach. The idea was to create a cumulative series of messages known as brand impressions. Marketers bought media and launched campaign after campaign designed to generate sufficient awareness so the consumer would respond to these messages at the point of purchase and buy the product.   Hannah […]

I wrote about five ways to create an engaging customer experience here.   Based on the response there seems to be some interest in the topic. In the post I identified five ways of creating an engaging customer experience as: Providing Utility Nurturing Community Creating Connection Offering Choices Delivering Convenience   Customer experience is becoming […]