I am taking a different direction for this post. Recently I have discovered some valuable mobile marketing articles. Here are five that offer rich data in addition to smart insights and advice. I think there is a little something for everyone here. Would love to get your feedback.
3 Reasons Why your Small Business Needs a Mobile Strategy
Mark Henricks provides some compelling stats to back up his 3 reasons which are:
1. The rapid growth of mobile ads – Gartner estimates ad spending growth to grow over 6 times the current spend to $20.6 billion within the next 3 years.
2. Technology trends, notably tablets, are set to experience incredible growth.
3. Location-based targeting. Locally targeted ad spending is predicted to rise faster than mobile as a whole.
Mobile marketing in real estate – demographics and statistics report
Don’t be distracted by the real estate topic, this article contains some very interesting data on the way consumers are using mobile media. If you are curious about mobile marketing you will want to check out this article.
Here are a few examples:
Of the world’s 4 billion mobile phones in use, 1.08 billion are smartphones and 3.05 billion are SMS enabled.
By 2014 mobile Internet should take over desktop Internet usage.
Over half of all local searches are performed on mobile devices.
Mobile Tools. Take Advantage of Our Free Mobile Marketing Tools.
Here is a nice resource page. There are valuable free tools that will help you:
Discover what people are searching for on their mobile phones.
Evaluate the code on your mobile site.
Learn how Google sees your mobile site.
Compare the way your mobile or traditional site renders across three phones at a time.
Determine how your site renders on different phones.
Quick Guide to Smartphone & Mobile SEO
Lee Odden from Top Rank provides outstanding insight and information in this information packed post. The article is rich in links to valuable resources and tools. Additionally Lee tells you how to take advantage of the mobile search opportunity.
You will learn about fundamental SEO best practices. Next you will see how to determine how to evaluate the need for a mobile site vs a mobile friendly site. Lee discusses mobile keywords and content.
This is an article to bookmark and study!
8 in 10 Smartphone Users Have Browsed Products
This post from Marketing Charts is full of insights based on a Prosper Mobile Insights research survey. The survey reveals some interesting smartphone behavior patterns. For example smartphone users browse the web, text and access in-store coupons.
Read the post to find out more.
What resources have you found? Please add them in them in the comments below so we can all share.