2013 Social Local Mobile Marketing – The new frontier I write and talk about SoLoMo a lot. Why? Because I think it’s a game changer, especially for small businesses. First the penetration of smart devices and the proliferation of social media platforms is fundamentally changing and challenging many current business models. In my Small Business [...]
View Post Social local mobile, social local mobile marketing, SoLoMoThe Social Local Mobile (SoLoMo) Marketing Challenge Thanks to the proliferation of smartphones, tablets and the Internet, today’s hyper-connected, ultra-informed consumer expects more than most businesses are delivering. This has created an expectation gap. I talked about this gap in my SoLoMo Marketing Imperative post. There’s Still a SoLoMo Customer Experience Gap Based on research [...]
View Post customer experience, Small business marketing, social local mobile marketingA recent study by ResearchNow, Connected Traveler: Mobile Satisfaction Report, details consumer response to some travel app pain, points that can be quite instructive for all marketers. (Note: downloading this whitepaper requires registration.) Granted, there are unique challenges to the travel industry; however, when I looked at these results I noticed that all the significant issues [...]
View PostIf you basically owned a category–a dominant market share–what would you do from a marketing perspective? Would you overhaul your marketing efforts? Innovate and create a whole new product line? Would you wait for the competition to catch up and then scramble? Your mind may already be racing ahead with even more questions. If history [...]
View Post NikeAlthough there are numerous social media lessons to be learned from the now infamous meltdown, there is perhaps a larger point to be made. Unless the interactions from the television show were staged (I doubt they were), there were clearly serious dysfunctional issues long before the social media episodes. My friend Judy Gombita (aka @jgombita [...]
View PostI love what I do. I love to talk about what I do. The challenge is this: when someone asks me what I do, I seem to speak a language they don’t always understand. In my world, coming up with integrated multi-channel marketing strategies is stimulating and exciting. When I am talking to a prospective [...]
View Post Integrated multi-channel marketing, marketing strategyWhy Optimize Any Experience? Research suggests and most would agree that a positive, consistently good customer experience is a good thing. In fact in some cases it might even be considered a competitive advantage. My wife and I love to shop at Trader Joe’s. We look forward to our weekly visits there. Why? Because they [...]
View Post SoLoMoSocial Local Mobile is Reshaping Business Mobile is reshaping the way we do business. Don’t believe me? Consider this: The number of U.S. searchers on mobile phones grew by 26% this past year to 113 million in December. Tablet search volume grew by 19% to over 38 million searches. More than half of all users [...]
View Post So Lo Mo, Social local mobile, Social media for small business/es, Social mobile local, SoLoMoSocial Media Advertising and the FTC In March of 2013, the FTC updated disclosure requirements for digital advertising. You are welcome to download the document. If you prefer a more succinct list of helpful do’s and don’ts, then I suggest reading FTC Issues New Rules for Digital Advertising, a post by my fellow Windmill Networking contributor [...]
View Post Mobile advertising, mobile marketing, Social advertising, Social media advertisingIn my recent Windmill Networking post, 10 Tips to Create Relevant (and Avoid Creepy) Marketing #SoLoMo, before I got into the 10 tips, I wrote about five ways you can tell your marketing is creepy. Nowadays, anything goes and I think the barrage of offenses dulls us to our own subtle slips. Creepy is receiving [...]
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