I love what I do. I love to talk about what I do. The challenge is this: when someone asks me what I do, I seem to speak a language they don’t always understand. In my world, coming up with integrated multi-channel marketing strategies is stimulating and exciting. When I am talking to a prospective [...]
View Post Integrated multi-channel marketing, marketing strategyWhy Optimize Any Experience? Research suggests and most would agree that a positive, consistently good customer experience is a good thing. In fact in some cases it might even be considered a competitive advantage. My wife and I love to shop at Trader Joe’s. We look forward to our weekly visits there. Why? Because they [...]
View Post SoLoMoSocial Local Mobile is Reshaping Business Mobile is reshaping the way we do business. Don’t believe me? Consider this: The number of U.S. searchers on mobile phones grew by 26% this past year to 113 million in December. Tablet search volume grew by 19% to over 38 million searches. More than half of all users [...]
View Post So Lo Mo, Social local mobile, Social media for small business/es, Social mobile local, SoLoMoSocial Media Advertising and the FTC In March of 2013, the FTC updated disclosure requirements for digital advertising. You are welcome to download the document. If you prefer a more succinct list of helpful do’s and don’ts, then I suggest reading FTC Issues New Rules for Digital Advertising, a post by my fellow Windmill Networking contributor [...]
View Post Mobile advertising, mobile marketing, Social advertising, Social media advertisingIn my recent Windmill Networking post, 10 Tips to Create Relevant (and Avoid Creepy) Marketing #SoLoMo, before I got into the 10 tips, I wrote about five ways you can tell your marketing is creepy. Nowadays, anything goes and I think the barrage of offenses dulls us to our own subtle slips. Creepy is receiving [...]
View PostCustomer Centric Marketing Drives Purchases That’s right! Focus on the customer, and it will drive purchase behavior. I know it probably sounds as obvious to you as it does to me; however, it’s always nice to back up “feelings” with a little bit of research. Don’t you love it when you come across research that [...]
View PostRecently I had the privilege to contribute to my friend Jennifer Hanford’s blog at J+ Media Solutions. In this post, I outline ways for SMB’s to strategize how a SoLoMo strategy can reach today’s social consumer. Check it out! A few highlights: Integrating messaging through Social, Local and Mobile assets is essential to providing a [...]
View PostDid you see Top Gun? It’s one of my favorites. One of my favorite lines from the movie is “I feel the need for speed”. Ok so maybe the movie quote is more fun; however, most marketers do understand the need for speed. Consumers don’t like waiting in line, off line, and especially online. In [...]
View Post mobile apps, mobile marketing, mobile websiteSocial Media for small business really isn’t optional anymore Technology and the Internet are fundamentally changing the way we do business around the globe. Consumers have unprecedented access to information and to each other. In fact studies show that consumers are far more likely to trust each other over brands. This holds true even if [...]
View Post So Lo Mo, Social local mobile, Social media for small business/es, Social mobile local, SoLoMoI decided to pull the plug on the HubSpot platform and migrate my website to Word Press. Why? Explaining why will make more sense if I tell you why I decided to become a HubSpot VAR (Value Added Reseller) in the first place. At the time, my website was basically a blog and I knew [...]
View Post Hubspot, inbound marketing, integrated marketing