Babies-R-Us recently ran a Facebook campaign that had many positive aspects and a few limitations. In the one day promotion, new fans would receive a $5 gift card that worked both online and off. New fans were prompted for some basic info and their opt-in. Simplicity ruled and the campaign was successful. The urgency of a one day promotion coupled with easy sign up and sharing qualities helped spread the word. For all they did right, there were a few mistakes. The lead up promotion was lacking because of poor connection with the target market bloggers (namely mommy bloggers and super dads). On the back end, their follow-up email was only HTML. Keeping text-only options is still worthwhile despite widespread broadband. Learning from other’s mistakes is a luxury in marketing. Please let us know of any other case studies you know of that can help the community learn as a whole.