What is Pinterest? If you are reading this post you have probably heard of Pinterest.  It is a digital bulletin board that is taking the social platform world by storm.  I won’t go into an explanation of how to use Pinterest; that’s well documented, Mashable has a great Pinterest 101 beginners guide. Pinterest is an […]

Inbound Marketing: Christmas Marketing Tips Christmas-season inbound marketing ideas produced over the past year have by now become a reality. We all know that December is peak time for retailers, and it’s also a time when successful marketers should be reaping the fruits of their labor.

Recently I had a conversation with a friend interested in helping someone transform their website into a lead generating asset.  When I looked at their existing site, I realized it is a very attractive and creative broadcast.  But while the site is appealing, its design isn’t successful at attracting, nurturing and acquiring leads. A lead generating website can […]

Your Website is your Most Important Marketing Asset A recent study suggests it is second only to personal connections as a lead generating resource.  The same study also indicated that 80% of those surveyed didn’t feel their website did enough to provide qualified leads. Qualified Leads Come From Quality Traffic First you will need a […]

Typically, questions about a client’s website center around one concern: a desire to drive more traffic to the site.  It’s no longer sufficient to simply broadcast a message and hope customers will respond.   With consumers increasingly using their social networks and searching for information from their phones, businesses must ensure their websites are optimized […]

Many marketers want to know how to improve website design; more importantly, how they can improve their site.   Changing the creative look and feel is usually the solution that is top of mind.  Improving the web site becomes an exercise in updating the brand, changing images, changing colors, or adding clever attention-grabbing widgets.   […]

As evidenced in the posts of our blog, today’s inbound marketing encompasses video production, mobile application and the ability to anticipate your audience’s moves. If you missed our earlier posts this week, here’s a snapshot for your quick review:

Taking the seasonality of your business into account when developing your social media strategy is a must. What’s your seasonality? If you’re in the flower business, you’re most likely poised to anticipate the major uptick in sales of roses in February and lilies in the springtime.  If you’re a swimwear retailer, you know the likelihood of peak […]

I recently attended HubSpot’s Inbound Marketing Summit in Boston.  Steve Garfield’s talk on creating video content was one of my favorites.  It was practical, engaging and fun.     Why should you care about video? Fair question, here are a few compelling statistics: