Despite the fact that mobile phones and tablets have significantly grown in popularity recently, 70% of companies are not yet designing their websites specifically for either, according to an October 2011 report from Econsultancy in association with RedEye. This is evidence that companies are not fully embracing integrated marketing strategies. Initially when trying to articulate […]

With all the emphasis lately on digital, mobile, social, not to mention all the new gadgets, tools and networks, you may be thinking, “E-mail? Been there, done that, better to focus my attention elsewhere.” But, let me remind you that e-mail’s ROI cannot be matched.    Email is King of ROI.  Bringing in $40.56 for every $1 spent […]

In a recent webinar sponsored by ExactTarget, Forrester presented some of their Interactive Marketing 2012 Research findings.     According to Forrester, Interactive Marketing includes: Social Media Email Marketing Mobile Marketing Display advertising Search Marketing Based on their findings: Interactive marketing spending as a percentage of all advertising dollars is expected to grow from the […]

I am a card (application) carrying Starbucks consumer.  I like their coffee, especially the bold blend.  As a coffee drinking marketer, I also appreciate their marketing acumen. Smart marketing is no accident. Here are 6 reasons Starbucks’ marketing communications is so effective. Reason #1: Consistent branding  Starbucks has a brand personality that comes through in […]

I am a card (application) carrying Starbucks consumer.  I like their coffee, especially the bold blend.  As a coffee drinking marketer, I also appreciate their marketing acumen. Smart marketing is no accident. Here are 6 reasons Starbucks’ marketing communications is so effective. Reason #1: Consistent branding  Starbucks has a brand personality that comes through in […]

Note: My latest blog post also focused on niche marketing; consider this part 2. If you don’t focus on niche marketing, you are a minnow in an ocean and simply do not have the power to make a wave…you’ll probably barely get noticed.  Pare down to your core specialty and target within your niche. A Story […]

We are bombarded with insane amounts of information daily.  We can’t escape it.  Whether it’s the stack of mail that arrives in your postbox each afternoon, the email subscriptions that arrive in your inbox, the drive downtown with billboards flashing, the flyers left on your car, or the commercials that interrupt your television program, we […]

As marketers do you find yourself so busy in your daily tactical executions, you lose sight of new trends and technologies that are happening around you? Be careful because going forward many of these new marketing trends can have a major impact on your business. Last week I had the opportunity to address members of […]

As a mother of three small children, when I take the time to pay attention, I can easily observe the pervasiveness of marketing on our youngsters. Thankfully none of my kids get too “sucked in” to the television…actually it’s quite the opposite.  Admittedly there has been more than one occasion where I’d like to have […]

Advances in medical technology and the transfer of electronically generated and managed data is moving faster than many of us can comprehend. So, why are some marketing professionals having to adopt technology at such a slow rate? What inhibits your industry from keeping pace with the latest technologies for marketing your business?