Mobile marketing has changed. As phones have evolved and become more powerful and more utilitarian, mobile business strategy has changed and reshaped itself simultaneously. It used to be enough to have a banner ad taking up a small percentage of a tiny screen on an underpowered device. Now anything a computer can do, mobile can […]
View PostSearch Engine Optimization basics Search engine optimization practices are continually evolving. Search engines are refining algorithms in order to deliver relevant results. Marketers are trying to understand the algorithms in an effort to ensure their content is prominently displayed in the results. In the beginning, key words were extremely important; however, marketers began to stuff […]
View PostMarketing Utility Recently I noticed an email from Marriott touting their new mobile check-in. I am a Marriott Rewards member so I receive emails and offers all the time. This one caught my attention because it had an appealing subject line: Introducing: Mobile Check-In Exclusively at Marriott Hotels Frankly I don’t travel a great deal; […]
View PostWhen you make a digital purchase transaction, do you even consider the risk involved, or is this just a no-brainer routine function for you? Chances are, your first online transaction was handled with plenty of consideration about the potential risk. But likely after a few online purchases, you became numb to the potential risk, enjoying […]
View PostA recent study by ResearchNow, Connected Traveler: Mobile Satisfaction Report, details consumer response to some travel app pain, points that can be quite instructive for all marketers. (Note: downloading this whitepaper requires registration.) Granted, there are unique challenges to the travel industry; however, when I looked at these results I noticed that all the significant issues […]
View PostSocial Media Advertising and the FTC In March of 2013, the FTC updated disclosure requirements for digital advertising. You are welcome to download the document. If you prefer a more succinct list of helpful do’s and don’ts, then I suggest reading FTC Issues New Rules for Digital Advertising, a post by my fellow Windmill Networking contributor […]
View Post Mobile advertising, mobile marketing, Social advertising, Social media advertisingDid you see Top Gun? It’s one of my favorites. One of my favorite lines from the movie is “I feel the need for speed”. Ok so maybe the movie quote is more fun; however, most marketers do understand the need for speed. Consumers don’t like waiting in line, off line, and especially online. In […]
View Post mobile apps, mobile marketing, mobile websiteMobile Marketing Statistics I have been looking at some mobile marketing stats recently because I was curious to see if the recent holiday season had any impact on the mobile market. The quick answer: it has! First, let’s focus on smartphones. Smartphone Adoption in the US According to Marketing Charts, 53% of US households now […]
View PostMobile Consumers Are Willing to Swap Personal Data for Offers According to a recently released survey conducted by Harris Interactive, 9 in 10 mobile device users will swap personal information for offers. Let that sink in for a moment. That’s quite a statistic. Marketing Strategies Should be Built Around Consumer Data Data is the bedrock […]
View PostWhat is Showrooming? A recent survey report estimated there will be one billion mobile devices (includes smartphones and tablets) globally, by June of 2013. The growing presence of these devices is affecting the way consumers shop. For example, we now have a new term “showrooming”. Showrooming is using a store’s physical location as a showroom […]
View Post