The 5 R’s of Starbucks Relationship Marketing It’s no secret that I like Starbucks coffee. I enjoy the coffee, and as a marketer I appreciate their approach to relationship marketing. Recently I received an email with an attention-grabbing offer. I was enjoying some delicious home brewed Sumatra blend when an interesting email arrived from Starbucks. […]
View Post StarbucksBad Data Equates to Negative Customer Experience I just received a text message from my insurance agent; a friendly reminder that I owed a premium that was due a couple of weeks ago. The text had a helpful link with a phone number so I called. A cheerful representative from the local office answered and […]
View Post CRM, customer experience, database marketing, relationship marketingNew Marketing Ideas I write and think a lot about the new marketing landscape. The proliferation of smart devices and the Internet are changing the way consumers and brands interact. Creating a differentiating customer experience has always been an aspiration of most marketers; however now it’s becoming a critical success factor. You are probably familiar […]
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Recently I was talking to a prospective client about their need for a data driven marketing strategy. We discussed the benefits and challenges of successfully transitioning from a marketing strategy with a creative emphasis to one driven by data. Amazon uses a data driven model very effectively. In fact, after completing a recent iPhone purchase […]
View PostWith the shopping season approaching full throttle as we embark on the holidays, I thought it might be smart to revisit 5 Ways to Build Trust When Mixing Social and Marketing, one of my articles previously published on Windmill Networking’s blog. At first blush, it might not appear all too timely to broach on the […]
View PostThis guest post is written by Joseph Olewtiz, my go-to resource for all things sales-related. One of my more popular posts “Are you asking the right questions?” was the genesis of our conversation on this topic. I am grateful to Joseph for his added insight on the subject, if you aren’t already, you should check […]
View PostThis framing post and questions are intended for the #usguyschat on Monday 9/24/12 at 3 PM EDT. All are welcome to join using the hashtag. The Background Story As a small business owner, I like to deal with small businesses whenever possible. I have had all my business insurance, as well as my car insurance, […]
View PostStarbucks and Marketing Starbucks makes good coffee. I know there are those who think it is too strong or it tastes burned; however, I think it tastes really good. In addition to making fine coffee, Starbucks is first-rate at integrated marketing. I receive Starbucks communications via text, email, and direct mail. Through these channels, I […]
View PostNine out of ten organizations engage in Content Marketing. According to B2B Content Marketing Research, article posting, social media, and blogging are the most popular tactics and are currently used by 79%, 74% and 65% of B2B marketers, respectively. We Invest in Content Marketing to Connect Marketers invest in content marketing in hopes of connecting […]
View PostI have been spending a lot of time working in my yard the past few days. As a result I have had quite a bit of time to think. I have written about relationship marketing, customer experience, and asking the right questions recently, so these topics were top of mind. Did I mention I have […]
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