Consumers have choices and alternatives today that we probably classified as science fiction a few short years ago, as is evidenced by the options provided by Amazon or Zappos. Amazon has a host of features and products one can access from apps or their website using any smart device or computer. Daily emails arrive announcing […]
View PostA Social Local Mobile Marketing Case Study Virginia Tourism PR (@vatourismpr) understands social local mobile marketing (SoLoMo). I live in Virginia and I am quite familiar with the “Virginia is for Lovers” tagline used to promote the state. On a recent trip I pulled into a rest stop and discovered a well-executed SoLoMo strategy. #LoveVA […]
View PostWhat is Local Marketing? Local marketing is one element of a SoLoMo (Social, Mobile, Local) marketing strategy. With the rapid adoption of smart technologies and social media engagement, empowered consumers are behaving differently. The path to purchase no longer resembles the traditional purchasing funnel. Google, the search engine giant, is changing their search algorithm to […]
View PostIn my SoLoMo Tools Alone Can’t Help You post for my Maximize Social Business column, I explore the notion that just having SoLoMo (Social, Local, Mobile) tools won’t help you. Yes, I do believe that tools are important; however, all too often tools and tactics are used without any appropriate context. What do I mean […]
View PostThere is no question local marketing is a rapidly emerging movement. Google continues to innovate, constantly tweaking their search algorithms to provide relevant search results. Recently they released Carousel, a graphic display that significantly enhances the presentation of local results. In my post Google’s New Local Service Feature Can Be Good for Local Business, you can […]
View Post YelpGoogle has launched Carousel, a Knowledge Graph local search feature. For well over a year, Google has been developing a Knowledge graph search feature that will deliver local results using images and a banner to present options more visually. In the example to the left, I did a search for “Chinese food.” As I started […]
View Post Google Carousel2013 Social Local Mobile Marketing – The new frontier I write and talk about SoLoMo a lot. Why? Because I think it’s a game changer, especially for small businesses. First the penetration of smart devices and the proliferation of social media platforms is fundamentally changing and challenging many current business models. In my Small Business […]
View Post loyalty, Social local mobile, social local mobile marketingThe Social Local Mobile (SoLoMo) Marketing Challenge Thanks to the proliferation of smartphones, tablets and the Internet, today’s hyper-connected, ultra-informed consumer expects more than most businesses are delivering. This has created an expectation gap. I talked about this gap in my SoLoMo Marketing Imperative post. There’s Still a SoLoMo Customer Experience Gap Based on research […]
View Post customer experience, Small business marketing, social local mobile marketingIf you basically owned a category–a dominant market share–what would you do from a marketing perspective? Would you overhaul your marketing efforts? Innovate and create a whole new product line? Would you wait for the competition to catch up and then scramble? Your mind may already be racing ahead with even more questions. If history […]
View Post NikeSocial Local Mobile is Reshaping Business Mobile is reshaping the way we do business. Don’t believe me? Consider this: The number of U.S. searchers on mobile phones grew by 26% this past year to 113 million in December. Tablet search volume grew by 19% to over 38 million searches. More than half of all users […]
View Post loyalty, So Lo Mo, Social local mobile, Social media for small business/es, Social mobile local