In America the singles are a diverse group, running the spectrum from young moms to elderly retirees. Consider the following: Singles comprise 45 percent of the U.S. population, Singles represent a stronger than average market for catalog, online and direct mail purchases of books/music/video, computer products, footwear, tickets, electronics and credit cards. And there are some other interesting factoids you might not know about the singles segment like:
- The largest demographic is the 18-24 age bracket(22%) followed by the 65+ age bracket (17.5%).
- Widowed and divorced singles are more likely than all adults to purchase items from catalogs and direct mail.
- Fifty years ago unmarried women comprised one in every seven American adults and today they account for one in every four adults.
- Singles are more mobile as 34% have lived at their address less than 1 year compared to 15% of married folks.
For more information on the singles segment, go to the Experian Simmons Fall 2009 National Consumer Study at www.smrb.com/nationalconsumerstudy