Recently I attended the SOBCon conference in Chicago. It was quite an experience. I will be processing and thinking about the content and conversations for some time. Here is an overview; I’ll post more in the future as I assimilate more of the experience. I highly recommend the conference; it is quite a unique and inspirational experience.
What is SOBCon?
SOBCon is the think tank of the social web where some of the best minds in the Internet space gather to present models, discuss insights, and determine best practices. SOBCon gives business owners and marketing executives an opportunity to listen to and discuss changes in the business landscape with thought leaders such as Chris Brogan(New York Times bestseller and expert in online business communications) and Ann Carlson (founder and chief executive officer of Carlsen Resources, Inc. (CRI), and many other leaders in area of social media business communication.
What was the experience like?
It was like drinking from a fire hose. Imagine two and a half days filled with presentations, panel discussions, small group discussions and conversations. The small size and friendly atmosphere was a welcome change from the typical conference I attend. The setting was ideal for absorbing and processing new ideas and insights.
Absolutely, though it will be a challenge to adequately reflect it here. There was a lot of practical wisdom shared by experts and business professionals.
Here are a few brief examples:
- Fear is a mind killer
- See problems as a pause
- Forget perfection pursue progress
- Surround yourself with smart people
- Solve the problem in front of you
- Narrow the niche widen the opportunity
What about the people?
This was one of the highlights for me. I met some really interesting and engaging individuals. Even with an attendance limit of 150 people you couldn’t talk to everyone. The diversity of backgrounds and experiences was incredible. New friendships were formed and many of the conversations are continuing after the conference. The trust level was high, creating an atmosphere where there was a lot of encouraging and sharing. Oh, and we had fun too.
Yes, it felt good to be with comrades. Even when the insights and information wasn’t necessarily new, it was just good to have your ideas and thoughts validated. To rub shoulders with others facing similar challenges and struggles.