Recently there has been quite a buzz about Procter & Gamble’s innovative new “Old Spice” viral marketing campaign that by any standard has been wildly successful. You can read about it here.
They have done a masterful job of integrating their traditional media and creating a unique and engaging online experience. One of those targeted in the original videos crafted their own unique response.
It’s too early to know what the sales implications will be; however, by any other reasonable measure this has been an incredible success. There is a lot of fodder for discussion. What do you think?