It can be a tricky task, coming up with the perfect title for your blog post. You want it to be enticing enough for the reader to take the first bite, while avoiding misrepresentation of the content the reader is about to partake. So the goal is to make your content enticing!
Tip: Before publishing, always check your Blog Post title against the written content.
You must provide a compelling reason for the reader to click through, yet you don’t want to mislead visitors, or they’ll leave unhappy–with unanswered questions and time wasted–and less likely to revisit.
A common temptation in developing a blog post is to use a keyword in your title that has mass-appeal. It makes since–after all, you figure the broader your topic, the more volume you’ll generate and the more likely to get hits. But don’t be fooled. It is much more effective to employ a long-tail keyword strategy.
What is a “long-tail keyword,” you ask? A long-tail keyword is a longer keyword phrase that is a descriptive version of your general root keyword.
For example, if I lived in Hawaii and was writing a post about gardening vegetables, I’d include a long-tail keyword phrase such as “5 Steps to Growing tomatoes and peppers in the Hawaiian tropics.” Using this long-tail keyword technique might decrease the amount of traffic exposed to my site (more folks probably enter “vegetable gardening” in their search field). But using the long-tail keyword generates readers with demands more relevant to my topic, which gives me a greater likelihood of proving my services useful for their purposes.
Tip: Using a long-tail keyword in your blog post may lower your search volume, but the traffic that does stop by will be more highly qualified than if you used a short keyword.
The key is making sure you are specific enough to capture the important minutia of your content. Pay attention to the detail. If you take a look and realize you tend to develop content that is more general in subject, you might consider narrowing your focus, in order to capture a niche. Better to capture a niche by using a more narrow technique, than capturing no one at all using broad content tactics.
Employing a long-tail keyword strategy increases the likelihood that your posts will appear more upfront in the search, because there’s less volume to compete with for that specific subject matter.
In fact, if your post appears closer to the front page, your search volume may actually be higher than if you used the keyword with broader appeal. Why, you ask? Because chances are your posting will be near the bottom of the barrel, unless you have a rock-solid search engine ranking. Think about how many pages you sift through when doing an online search—my guess is not too many.
How to Create a Blog Article Title in 10 Seconds is a helpful post that suggests 5 ways to compose a blog title. The 5 ideas are built around using a long-tail keyword. Using a long-tail keyword in your title should help you on your way to writing a winning blog post headline.
Of course there is a plethora of online tools at your fingertips that can help you generate keyword lists, organize keywords, and get you closer to optimizing your blog title for maximum performance. We like to use the SEO expertise available at Hubspot, but there are plenty of free web-based SEO tools that can help you perform keyword search.
For example, if you’re in need of some keyword brainstorming help, Google sets automatically helps you create a set of items from a few examples. Sites like http://tools.seobook.com/ and http://www.traffictravis.com/ provide SEO software that may start you on a course to performing like a keyword wizard. So why not do a little research and see what tools might benefit you. Note: other than Hubspot services, we do not endorse any of the particular tools mentioned, they are provided for example only.
So tell me, do you have a favorite tool that helps you generate engaging blog post titles?