Blogging is like sex.
That thought-provoking analagy by Kevin Anderson really got my attention.
“The bottom line is that blogging is like sex. You can’t fake it. You can’t fake passion. You can’t fake wanting to engage with the public. If you do, it will ultimately be an unsatisfying experience for both the blogger and their readers.”
While it’s a little more provocative a subject than I personally am comfortable writing about, this analogy speaks loud and clear. It makes perfect sense. If I pick up a book and find it grueling trying to get through the first 10 pages, my motivation level goes WAY down. I quickly lose interest in the book, never finish it, and don’t even think about purchasing another read by the same author.
A good blog needs to be like a book that you never want to put down. Like one that you can’t get enough of, it keeps you up later than you want to be up at night because you’re just so curious to see what’s going to happen next. And then you’re so let down when you flip to the last page because you know it’s inevitable, you’ve come to the end of a great book.
A good blog is one that readers will look forward to. They’ll block out a bit of time in their already-crammed schedules because they just don’t want to miss what you have to say next.
A good blog is full of worthwhile content–content that gives the reader a pay-out. Time is such a scarcity. In this day of Social Networking, How You Manage The Time is critical. And efficient blog readers won’t waste time on a blog that is less than useful.
So, how can you make sure your blog is doing its job, keeping readers compelled and interested?
Below are 3 things that I believe are crucial to being a successful blogger:
- First and foremost, produce content you believe in. If you can’t convince yourself to embrace something, how on earth could you expect to entice others?
- Don’t underestimate the titles of your posts. Read How To Write the Perfect Title for your Blog Post to give you some tips.
- Become intimately familiar with your blog metrics. If you don’t know how it’s performing, you won’t know how to improve it. For more on this, read 5 Ways to Measure the Success of Your Business Blog.
What steps are you taking to keep your blog readers engaged?