“Stop interrupting what people are interested in and be what people are interested in.”
Looking for inspiration to forge ahead with inbound marketing? The above quote was most inspiring to me as I perused through 100 Awesome Marketing Stats, Charts and Graphs.
Another key point I was reminded about: “Marketers are shifting their budgets away from “interruption advertising.”
Other supporting facts that jumped out at me:
- Out of 300,000,000 US citizens, 200,000,000 are on the FTC’s “Do not call” list.
- 86% of people skip TV ads.
- 44% of direct mail is never opened.
These facts illustrate America’s negative perception of outbound marketing. What once may have been perceived as an advantage is now just another annoyance that folks are trying to avoid. No longer are the days that people get excited to learn about a new product offering on a tv commercial, or look forward to that DM package in their mailbox, perceiving it as an elite benefit. The landscape has changed, and marketers must change with it.
Another motivator to make inbound marketing a priority: It costs 62% less per lead than traditional, outbound marketing.
What about you? Are you on board? Or are you still stuck in the interruption marketing mode?