Our company has had visible success in generating leads since we began using the Hubspot content management system. In a 10 month period of time, inbound marketing efforts have quadrupled our website visits. Despite this outstanding performance, it takes tremendous endurance to grow a business.
I read a Facebook post today that said:
“Patience is not the ability to wait. It’s the ability to wait with the right attitude.”
If I could apply this practice on the home-front, we’d be in really great shape! But I digress…let’s reflect on patience with Inbound Marketing efforts.
While having patience is critical to being able to enjoy the small business journey, keeping the gusto to forge ahead, despite lulls and setbacks is also a must. And though ignorance is bliss, we must constantly question how we can do better.
So, why the wait?
- Is it because you aren’t targeting your niche? Read Have you found your sweet spot? to see if your solution can be found by streamlining your target marketing.
- Maybe your social media strategy is off-kilter? Read Does your social media strategy answer these questions?
- Are your content marketing efforts effective? Read Is your website working hard enough?
As a player in small business development, I must remind myself that growth is a continuous process. It is critical to apply my skills, further my education, optimize website pages, produce blogs, perform testing and analyze metrics. I must do my part, and do it well on a regular basis.