Smartphone penetration will reach 38% of mobile users and 28.8% of the overall population by the end of this year, according to new eMarketer data. The number of smartphone users is set to increase 49.6% this year to 90.1 million.
I recently acquired an updated Smartphone. The evolution of the technology is life-changing. I depend much less on my laptop and am increasingly tuned into my social networks and email messages on-the-go.
A recent ROI Research Inc. study, which focused on people who use the mobile Web at least weekly, found more than half (57 percent) use the mobile Web more than once/day, with more than three quarters (77 percent) using mobile search more than five times in the last month.
I am aware of the frequency with which I am turning to my Smartphone, moving away from the comfort of the familiarity of sitting at my desk to fire up my PC, in order to get things done right where I am. The non-invasiveness of being able to access information from virtually any location is convenient and time-saving.
Smartphones also make social networking much less time-consuming. With all of the networks (i.e. Twitter, Facebook, LinkedIn) right at your fingertips, it’s literally a one-click touch-point that puts all your communications right in front of you, all in one place.
Case-in-point, the article 9 Amazing Mobile Marketing Statistics Every Marketer Should Know reveals these facts:
It takes 90 minutes for the average person to respond to an email. It takes 90 seconds for the average person to respond to a text message.
70% of all mobile searches result in action within 1 hour.
Are you aware of the ways that mobile technology is impacting your life? What benefits or drawbacks do you recognize?