Does your organization consider the impact word of mouth marketing has through social media channels?
The 2011 Social Media Marketing Industry report, which surveys over 3,300 marketers, reveals that the number one benefit of social media marketing is that it generates exposure for businesses.
More facts from the report:
Almost half of marketers plan to increase their online marketing efforts.
Marketers are more likely to decrease their use of direct mail than any other marketing channel.
Eric Qualman’s article points out that only 18% of TV campaigns produce a positive [return on investment].
The more facts you ingest, the clearer the story unfolds: Growth in social media marketing is outpacing that of traditional marketing.
For beginners, or those thinking about taking the plunge, why not get your feet wet?
For starters, just become a lurker—check out relevant conversations on Twitter. It’s like being an invisible “non-participant” in a conversation. No pressure, just observe.
You could also set up a Facebook profile and dedicate a week to focus on becoming a “fan” of relevant businesses. See how your competitors operate in the Social Media jungle and envision applying those practices to your daily routines.
If you consider yourself a “social media introvert,” read these 10 Tips for Social Media Introverts. Per Heidi Cohen, “Realize social media isn’t a passing fad. It’s how we communicate today. Even if platforms like Facebook and Twitter go away, social media is here to stay.”
Are you addicted to the familiar, employing marketing strategies that are stuck in a rut? If so, will you take a step today to familiarize yourself with the world of social media?
photo credit: mantasmagorical