What would you do if you found yourself in a crisis? What if you were in a place where your life depended on your ability to remain motionless and silent, in an effort to hide your presence in the room, for fear of losing your life if you were discovered? Would you be able to think clearly? How would you get help?
In what you perceive as perhaps your final moments on earth, who would you reach out to, and what would you say?
Do you have a well-thought out action plan in circumstances that “only happen to other people?” Take a moment to check out an example of the effective use of social media applications during a crisis, taken right from the headlines!
This article discusses how employees of the Discovery Channel used Twitter during a hostage situation, illustrating one way we can use social media (in a crisis), and at the same time highlighting some good pointers in thinking about company crisis communication plans.
This is certainly one advantage of the social media explosion in today’s technology. In what ways has your organization taken advantage of the benefits of social media?