I co-host the weekly #usguyschat with my friend @Ken_Rosen. Influencing Behavior was the theme chosen for February 2013. The chat on Monday, 2/11/13, was moderated by Steve Birkett @Abovethestatic and Sandy Hubbard @SandyHubbard. The topic was Story Telling – The Role of Emotion in Persuading. Click here for the Science of Storytelling transcript.
Questions for the chat are included at the end of the post. The first chat, Science of Persuasion resources can be found here.
Transmedia a multichannel approach to story telling.
References for context:
Science behind why every buy is an emotional buy
Science of Story telling why telling a story is the most powerful way to activate our brains
Visual Storytelling key weapon to marketing
Using You Tube to build your brand
A Classic – Robert McKee’s work on Story
Q1 Let’s start with a shared view: what’s the difference between “telling” & “storytelling?”
Q2 Describe examples YOU have had using stories to good effect
Q3 Stories break through natural resistance more than pitches: Agree/Disagree/Why?
Q4 How can we help colleagues to adopt & improve storytelling as a technique?
Q5 Are there times stories are a BAD idea? If so, how do you recognize those moments?
Q6 What are the characteristics of a good story? (Made to Stick=useful reference http://amzn.to/1bp5)