This post first appeared on my Customer Experience column for Maximize Social Business. Increasingly, the marketing landscape is undergoing continuous change. Empowered consumers, the Internet and technology are some of the significant forces shaping this new landscape. Marketing or purchasing funnels have been replaced by more descriptive and relevant customer journeys. Brands that hope to […]
View Post customer experience, CXO, loyalty2013 Social Local Mobile Marketing – The new frontier I write and talk about SoLoMo a lot. Why? Because I think it’s a game changer, especially for small businesses. First the penetration of smart devices and the proliferation of social media platforms is fundamentally changing and challenging many current business models. In my Small Business […]
View Post loyalty, Social local mobile, social local mobile marketingWhy Optimize Any Experience? Research suggests and most would agree that a positive, consistently good customer experience is a good thing. In fact in some cases it might even be considered a competitive advantage. My wife and I love to shop at Trader Joe’s. We look forward to our weekly visits there. Why? Because they […]
View Post loyaltySocial Local Mobile is Reshaping Business Mobile is reshaping the way we do business. Don’t believe me? Consider this: The number of U.S. searchers on mobile phones grew by 26% this past year to 113 million in December. Tablet search volume grew by 19% to over 38 million searches. More than half of all users […]
View Post loyalty, So Lo Mo, Social local mobile, Social media for small business/es, Social mobile localSocial Media for small business really isn’t optional anymore Technology and the Internet are fundamentally changing the way we do business around the globe. Consumers have unprecedented access to information and to each other. In fact studies show that consumers are far more likely to trust each other over brands. This holds true even if […]
View Post loyalty, So Lo Mo, Social local mobile, Social media for small business/es, Social mobile local