Oprah Winfrey’s success is largely attributed to her ability to connect with others.
The finale of Oprah Winfrey‘s talk show was all about the one thing that made her a billion-dollar success: the unique connection she made with millions of viewers for 25 years. In what she called her “love letter” to fans, she made clear that to her, all those TV friendships went both ways.
“Something in me connected with each of you in a way that allowed me to see myself in you and you in me,” Winfrey said. “I listened and grew, and I know you grew along with me.”
The ability to connect, listen, and grow with others is essential in our professional growth. Relationships are always changing—and typically if they’re not growing, they’re dying. We must be intentional about our business relationships, giving them the time and attention that are necessary to nurture them.
Client Relationships Require Connection.
A professional that doesn’t possess the skills to listen and understand will not be as successful as one who is able to process, interpret and reiterate a thought.
A critical component to effective communication is an understanding of who you’re talking to.
- Are you face-to-face with a big-picture/idea man, or one that has a hard time seeing past his next deadline?
- Are you interacting with someone who prefers micromanaging over delegation?
- What personal circumstances are driving business decisions of your client?
- Are you dealing with someone who’s just there to receive a paycheck? Someone whose main concern is keeping the boss happy? Or someone whose goal is truly to see the business succeed?
All of this information is critical in determining your response to situations.
Business Owner/Employee Relationships Necessitate Connection.
A business professional that’s simply a “yes-man” may appease the boss temporarily, but one who is truly vested in the success of the business and willing to voice suggestion can inspire growth.
A task-master is essential in getting the job done, but the strategist who can conceptualize, analyze and communicate objectives stretches potential.
Lead Nurturing is all about connecting.
“Lead nurturing is so much more than just automating ‘drip emails’. Lead nurturing is about relationships. And relationships are about people, not emails. Relationships are about helping people solve problems, often with information. Relationships are about sharing and trust. Relationships are about conversations. Relationships are about social media.” Read more in this Hubspot article by Mike Volpe.
Successful marketing does not happen without making a connection.
Humans are wired to be in connection. Our survival depends on it. As does the success of our business.