Kim Vaughan is a Virginia Tech graduate and has been an Account Manager for Strategic Marketing Solutions for 7 years. With more than a decade of experience in research, strategy and account management, Kim has managed communications in the B2B and B2C arenas, applying her skills in both inbound and outbound marketing. She remains ahead of the curve with hands-on experience in social media marketing, social monitoring for a large healthcare services client, and website development on a content management platform.
Through her integrated marketing expertise in the healthcare and financial services sectors, she has effectively produced email and direct marketing programs with winning results. She’s most proud of her accomplishments managing a CRM program, producing online publications and e-communications for a pharmaceutical company’s database of 2.7 million customers. Kim’s passion to help clients succeed, along with her wealth of marketing experience, from job concept to back-end analysis, make her a winning part of the Strategic Marketing Solutions team.