These days most everyone knows how to send email. But, with the proliferation of spam and the sheer volume of inbox clutter, how do you break through all the mess to connect with your prospects or consumers? We believe there are 5 primary considerations for creating a successful email campaign.

How effective is your website? Is it’s purpose to serve solely as an electronic brochure of your senior living community, or are you optimizing it to be so much more? Last week I attended a statewide meeting of senior living center marketing professionals through their professional association–VANHA–   Virginia Association for Nonprofit Homes for the Aged. With the […]