In my recent post on how social and technology have profoundly changed music marketing, I spoke about how my daughter-in-law is learning to promote music in a new digital landscape. I invited her to share some of her experiences so far. The Changing Music Marketing Landscape Technology has forever changed the landscape of music promotion. […]
View PostDo You Sell Music Online? / Internet & Social Media Music Marketing I am fascinated by the impact of social and technological change on the marketing landscape. Social media music has turned the music industry on its head. My daughter-in-law is in the process of creating and producing her debut album. http://www.lynettemusic.com/ Observing her figuring […]
View PostNine out of ten organizations engage in Content Marketing. According to B2B Content Marketing Research, article posting, social media, and blogging are the most popular tactics and are currently used by 79%, 74% and 65% of B2B marketers, respectively. We Invest in Content Marketing to Connect Marketers invest in content marketing in hopes of connecting […]
View PostI have been spending a lot of time working in my yard the past few days. As a result I have had quite a bit of time to think. I have written about relationship marketing, customer experience, and asking the right questions recently, so these topics were top of mind. Did I mention I have […]
View PostAuthenticity and Marketing Recently I had an opportunity to listen to a young twenty-something speaker. His topic was “What matters most?” His talk was designed to encourage young people, his cohort, to connect with each other. His opening statement went something like this, “We are looking for authenticity; we are tired of being sold to”. […]
View PostPerhaps you are among the 27% of companies that are customer experience driven. If not, you may want to read on. According to a recent Temkin Experience ratings survey, the majority of companies (2/3) want to be customer experience industry leaders. Yet, in that same survey, consumers indicated only 28% were “good” or “excellent”; even […]
View PostA recent study of CMO’s found 7% use no metrics whatsoever in establishing their marketing budgets, 57% use historic data. I was surprised by the lack of connection between marketing budgets and ROI. Although ROI measurements may not always be popular, usually marketing metrics are used to evaluate the efficacy of programs. Why the absence […]
View PostI just downloaded the eMarketer 2012 Top Digital Trends for 2012 report. You can download the full report here. Social is coming of age, this year the emphasis will be understanding how to measure the impact of social media. Previously efforts have been focused on collecting data across the various touchpoints in an organization; now […]
View PostWhat is SoMoLo? Each Wednesday afternoon I like to participate in #smchat. Recently, the announced topic was “What do you love about #SoMoLo“? To which my first thought was “What is SoMoLo?” SoMoLo is an abbreviated term for Social Mobile Local. It defines a new kind of mobile shopper and it represents the intersection of […]
View PostWhat is SoLoMo? Each Wednesday afternoon I like to participate in #smchat. Recently, the announced topic was “What do you love about #SoMoLo“? To which my first thought was “What is SoLoMo?” SoLoMo is an abbreviated term for Social Local Mobile. It defines a new kind of mobile shopper and it represents the intersection of […]
View Post