Marketers can use Facebook to expand their online footprints, directly engage with customers and prospects, and promote their brands. If you have a Facebook Business page don’t ruin all your efforts by annoying your fans to death. Be smart about marketing your business on this 600 million plus user site if you want to keep […]
View PostIf you’re finding you get leads but aren’t converting them, revisit your niche—it just might be the hurdle you must overcome in making your profession take off. The Problem With Not Defining Your Niche Don’t allow your website to function in a “catch-all” mode; pare down to the core passion you can deliver on and […]
View PostLately there has been lots of buzz about Social Media Fatigue. With the introduction of Google+ to an already saturated world of social networks, some feel overwhelmed by it all. Chris Brogan says “you’re doing it wrong” if you claim to be tired of social media. My recent post about our response to information points out the reality […]
View PostI am taking a different direction for this post. Recently I have discovered some valuable mobile marketing articles. Here are five that offer rich data in addition to smart insights and advice. I think there is a little something for everyone here. Would love to get your feedback.
View PostWe are bombarded with insane amounts of information daily. We can’t escape it. Whether it’s the stack of mail that arrives in your postbox each afternoon, the email subscriptions that arrive in your inbox, the drive downtown with billboards flashing, the flyers left on your car, or the commercials that interrupt your television program, we […]
View PostSo you finally launched a website redesign last year—it looks much better—and your number of visitors has increased. I think about the business owners who rave about the number of visitors coming to their website. It’s amazing how many of us would also believe that their website is a success but unfortunately, website traffic alone doesn’t translate […]
View PostIt’s funny how we often assume that our habits and routines are unique. We jump to the conclusion that we’re like a little island and most folks don’t tackle things the way we do. And while there is more than one way to skin a cat, the truth is, humans by nature share common practices […]
View PostIt can be a tricky task, coming up with the perfect title for your blog post. You want it to be enticing enough for the reader to take the first bite, while avoiding misrepresentation of the content the reader is about to partake. So the goal is to make your content enticing! Tip: Before publishing, […]
View PostSo now you have a website for your business. You invested the time and the money to get one, so how is it performing? Is it attracting the volume of visitors, prospects and customers you expected? Last week I had the opportunity to present this topic at the VANHA (Virginia Association for Non-profit Housing for the […]
View Post“To give real service you must add something which cannot be bought or measured with money, and that is sincerity and integrity.” –Douglas Adams Honesty is HUGE in relationships. Being able to rely on the truthfulness of a spouse is essential in a healthy marriage. As a parent, we train our children that lying is […]
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