Do you keep pushing off mobile marketing initiatives? Companies that want to remain competitive cannot afford to exclude mobile marketing from their mix. Emarketer predicts that mobile ad spending will grow to $115 billion by 2013. “Companies are turning to common short code mobile marketing today because it delivers personal, immediate and actionable content to […]
View PostAs marketers do you find yourself so busy in your daily tactical executions, you lose sight of new trends and technologies that are happening around you? Be careful because going forward many of these new marketing trends can have a major impact on your business. Last week I had the opportunity to address members of […]
View PostAs a mother of three small children, when I take the time to pay attention, I can easily observe the pervasiveness of marketing on our youngsters. Thankfully none of my kids get too “sucked in” to the television…actually it’s quite the opposite. Admittedly there has been more than one occasion where I’d like to have […]
View PostThe principle of marketing are still the same; however, the rules of how it is done have changed. The time has come when marketers have to stop talking to their customers and begin to engage in a meaningful dialogue with them. It used to be that marketers would establish one key message and communicate that […]
View PostAdvances in medical technology and the transfer of electronically generated and managed data is moving faster than many of us can comprehend. So, why are some marketing professionals having to adopt technology at such a slow rate? What inhibits your industry from keeping pace with the latest technologies for marketing your business?
View PostCulinary success is based on having a recipe. The recipe is a plan; similar to a marketing strategy. Typically a recipe features a mouth watering description of the final product to focus the preparer on the end goal. Next, the key ingredients are listed in their correct proportions. Instructions are then provided for combining all […]
View PostWith the anticipation of spring, evidently I have growth and botany on my mind. My post earlier this week encourages businesses to get back to their roots. And today I carry on my theme of plant life. Part of getting back to your roots quite likely will involve some pruning. So let’s start with a […]
View PostOn March 24 Porsche launched an integrated marketing campaign with the goal of changing consumer perceptions about its products. The car maker working with their ad agency, Cramer-Krasselt, rolled out a campaign that included direct mail, mobile marketing, online advertisements and TV elements. It appears to me that they subscribed to a holistic approach and […]
View PostAre you insistent on purpose-driven marketing? Google’s conviction to resist becoming conventional and Coca-Cola’s hiccup remind us to stick with our roots. Larry Page wants to return Google to its Startup Roots. This article discusses his obsession with making a company of 24,000+ employees act like a startup. Case in point: “Google’s 2004 pre-IPO filing with […]
View PostDo you sometimes get so caught up in the operational web of your marketing efforts that you lose sight of analyzing your success metrics? Instead of maximizing our investments, how quickly we can get caught up in the sticky web of trying to keep all our efforts afloat, often failing to realize the labors that […]
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