Thoughts while preparing lunch As a consumer how do you feel when you are told one thing and it isn’t quite true? Here is a video with a few of my thoughts and observations. Video transcript: Hi, Joe Ruiz here. I just wanted to share a quick thought with you. This morning I was fixing […]
View PostMobile Marketing Update Mobile marketing revenues are expected to increase to over $24 billion worldwide in 2013 Read more Even with the robust projected rise in this medium, there are several things you need to ask before deciding to incorporate mobile marketing strategies and tactics into your marketing mix. Go to our blog post on […]
View PostEven though the progress of the economic recovery has been the subject of much debate with its constant shifting of ups and downs, this year’s back-to-school spending is expected to show improvement over last year. The National Retail Federation predicts that 2010 back-to-school spending will jump 11% over last year’s prediction. However, it is expected […]
View PostEven though today’s marketing communications are more increasingly online, there are still times when direct mail is an effective channel, especially when it is integrated with other digital media. When one is in the thick of producing a direct mail campaign, it’s easy to overlook some of the basic elements that are integral to success. […]
View PostThis is the year in which we will see video grow from a “frill” some businesses occasionally include on their websites, to an essential, competitive differentiator that drives SEO and increases brand identification. Knowledgeable companies have already embraced this shift and made video a central part of their online offerings. The most advanced have found […]
View PostRadian6 took a look at online conversations (64,000 last month alone!) about social media and found the 5 key trends to watch. Take a look and see how many of these trends you are seeing as well. Location, Location, Location Now that ‘what you like’ can be coupled with ‘where you are,’ social media’s communication […]
View PostDo you ever find yourself frustrated and slightly annoyed when you go to the bank for a routine transaction and someone tries to sell you another product that you don’t need, don’t want or don’t even qualify for? Recently I had to go to the bank to make a routine deposit. Although I bank with […]
View PostRecently there has been quite a buzz about Procter & Gamble’s innovative new “Old Spice” viral marketing campaign that by any standard has been wildly successful. You can read about it here. They have done a masterful job of integrating their traditional media and creating a unique and engaging online experience. One of those targeted […]
View PostWhy is sending an email message like launching the Space Shuttle? Because you have to perform a thorough email quality checklist to make sure all systems are go before you can hit “send.” A successful email campaign launch has a lot of moving parts, and they all need to work together correctly. An effective email […]
View PostEveryone understands that social media has become a topic for most every company’s marketing mix discussion. And, sooner or later, the discussion usually surfaces the question: “How do you use it to increase revenue?” The following is an example of how a well know consumer brand has employed a social media contest to involve customer […]
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