You might remember several newsletter issues ago that we shared this brief story with you. As we all trudge through this oppressively hot summer, I recently paused for a bit of liquid refreshment and recalled the cute, but relevant, story about the two lemonade stands. The first stand is run by two kids. They use […]
View PostHere’s my disclosure; I don’t own a dog, but I love to watch The Dog Whisperer. For me the show is much more than just getting dogs to behave. Although Cesar is a dog behavior expert, he is a great deal more. Each episode features one to three challenging cases for Cesar to address. Each […]
View PostThree or four years ago, marketers in the U.S. were marveling at the mobile marketing efforts occurring in the high tech markets of Japan, South Korea and Hong Kong. Mobile marketers in these countries seemed light years ahead of us as they reached their customer bases with creative, relevant, multichannel marketing. But now, thanks in […]
View PostBy Kim Vaughan While visiting a local market, I couldn’t help but notice the 5-foot tall sign that screamed value at me: “4.5” Vinca: 5 for $5!” That was a deal I couldn’t resist, so I selected my plants and after picking up a few additional items, I proceeded to the checkout. Pleased with my […]
View PostLast week I had the pleasure of attending an American Marketing Association-Richmond lunch meeting where the guest speaker was social media expert and author, Shama Hyder Kabani. Shama Kabani recently published “The Zen of Social Media Marketing and discussed some of the key principals of social media and online marketing as described in her book. […]
View PostOver the past few years private label brands have consistently grown, taking market share from branded products in just about every consumer goods category. The recession has certainly fueled recent growth, but I think something more significant is occurring. Consumers have access to unprecedented amounts of information and communication; they readily share and recommend information […]
View PostRecently I attended the SOBCon conference in Chicago. It was quite an experience. I will be processing and thinking about the content and conversations for some time. Here is an overview; I’ll post more in the future as I assimilate more of the experience. I highly recommend the conference; it is quite a unique and […]
View PostOnline marketing is facing unprecedented change, brought on by a volatile economy, the meteoric rise of new channels, and the increased demand for financial accountability. Unica, a worldwide marketing solutions provider, surveyed 155 marketers about online marketing technology usage and plans. The data revealed 10 key online marketing trends for 2010: 1. Marketing Budgets and […]
View PostI have just returned from a 10 day trip to Israel that can best be described in one word as: AWESOME! This trip wasn’t just a vacation in an attempt to flee from my day to day work as a professional marketer. This was more like a journey to the Holy Land in a quest […]
View PostWell now is your chance to see your name in print. Just go to http://topsellingauthors.com/ to see how easy it is to co-author a book. Once you go to the site, just enter your name, email address, and a short description of what it was like to work with your co-author. That’s all there is […]
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