The notion of using social media in regulated industries like pharmaceuticals or consumer packaged healthcare goods can be intimidating. There are plenty of challenges that will need to be addressed, like adverse events and off-label use (here is a larger list). These are not new challenges, and there are already procedures in place to deal […]
View PostIt was about 3 ½ years ago when a Starbucks incident became a case study of inept online marketing. The coffee giant was forced to publicly renege on an email coupon for a free drink that was intended for family and friends of Starbucks employees in the Southeastern US, but unexpectedly went viral everywhere. So […]
View PostBy now many of you have probably heard about Google’s new product called Google Buzz. In some ways it’s like Facebook and Twitter, but yet it offers some additional things. Google Buzz is Gmails’s social network that promotes collaboration and idea sharing through conversation and the spreading of photos, videos and other content. And what […]
View PostAt the simplest level, we’ve always known that consumers tend to go through a multistage journey as they make purchasing decisions. Yet most companies still concentrate marketing resources on only two stages: brand marketing up front to woo consumers when they first consider products, and promotions at the final point of sale to sway them […]
View PostAt age 23, Lady Gaga has rocketed to global fame in less than two years. Playing piano at age 4 and New York nightclubs at 14, she recently broke Billboard’s record as the first artist to have her first five singles reach number one. She’s won two Grammys, and has sold 8 million albums and […]
View PostWe all know that happy customers are your best advertisers. If people like you and like what you do, they will tell their friends. Lesson #1 What is Word of Mouth Marketing? (1) Giving reasons to talk about you (2) Making it easier for the conversations to take place. It’s C to C marketing when […]
View PostMeeting people and building relationships is certainly an important fact in building a successful business. For some people networking is easy and comes naturally with little effort. For others, it’s a skill that may take some effort. Maribeth Kuzmeski, author of “The Connectors: How the World’s Most Successful Businesspeople Build Relationships and Win Clients for […]
View PostGood ideas are ones that make a difference or contribute in some way. Good ideas bring change, and to some people, that’s frightening causing them to be afraid. Bad ideas are ones that make us look stupid or waste time or money or create some sort of backlash. Most people are terrified of the possibility […]
View PostFor many, we remember the first time we logged onto the Internet or sent an email. But for some in the latest generation, they can’t remember not having access to the web. In fact, they can’t imagine not having access. A recent Frontline piece on the trend showed how our nation’s youngest and brightest minds […]
View PostOn average, the price placed on love – that is, the amount intended to be spent on Valentine’s Day – was $128.00 ($166 spent by men, and $90 spent by women), according to the Brand Keys bi-annual Customer Loyalty Engagement Index. More and more gifts are being exchanged between friends and family in the name […]
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