Why Mobile Users Unsubscribe According to a recent Vibes report, 69% of mobile phone users and 86% of “showroomers” indicated that too many messages or updates caused them to unsubscribe. Showrooming is a term used to describe consumers who use a retail location to view products but not as a place to purchase them. Before […]
View PostI co-host the weekly #usguyschat with my friend @Ken_Rosen. Influencing Behavior was the theme chosen for February 2013. The chat on Monday, 2/11/13, was moderated by Steve Birkett @Abovethestatic and Sandy Hubbard @SandyHubbard. The topic was Story Telling – The Role of Emotion in Persuading. Click here for the Science of Storytelling transcript. Questions for the […]
View PostThis is a guest post written by Ric Dragon, owner of Dragon Search. Over the past year, Strategic Marketing Solutions has enjoyed partnering with Dragon Search, a company that shares our passion for digital marketing. Here Ric delves into the growth potential of non profits using social media platforms through empowered constituents. Training non profits […]
View PostNew Marketing Ideas I write and think a lot about the new marketing landscape. The proliferation of smart devices and the Internet are changing the way consumers and brands interact. Creating a differentiating customer experience has always been an aspiration of most marketers; however now it’s becoming a critical success factor. You are probably familiar […]
View PostI co-host the weekly #usguyschat with my friend @Ken_Rosen. We have chosen Influencing Behavior as our February 2013 theme. For Monday 2/4/13 the topic is The Science of Persuasion. Questions for the chat are included at the end of the post. There is some interesting research on the science of persuasion, sometimes referenced as neuroscience […]
View PostNote: this is a repurpose of a post I originally wrote as a contribution to Viral Heat’s blog. As we evaluate our marketing strategies in the new year, it’s good to have a reminder about the importance of marketing to today’s SoMoLo consumer. What is SoMoLo? SoMoLo is an acronym for Social+Mobile+Local marketing and it […]
View PostSo (Social) Mo (Mobile) Lo (Local) is an effective marketing strategy for the new landscape, requiring an in-depth understanding of today’s consumer. I’ve written quite a bit on the topic, including 5 Must-Have’s In Any SoMoLo Strategy and am always on the lookout for successful application. As discussed in my last post, SoMoLo Marketing: Nike […]
View PostWhat is So(Social)Mo(Mobile)Lo(Local)? SoMoLo is an acronym, short for Social, Mobile, Local. As detailed in What is SoMoLo and Why is it Important to Marketers, SoMoLo is an accurate description of today’s consumer, and at the intersection of these three variables, Marketers can connect with consumers, presenting endless opportunity potential. If Marketers aren’t able to […]
View PostThink Differently and Be Intentional About Gradual Steps To Help You Win During a recent client workshop designed to familiarize a large organization with digital/social marketing, I noticed signs posted on the wall that said “THINK DIFFERENTLY”. How does any organization, large or small, “think differently”? We’re almost through the first month of the new […]
View PostSocial Business and Trust Social business implies relationship, and in any thriving relationship trust is at the core. A relationship marketing strategy should build levels of trust throughout the customer journey, taking into account the customer path of purchase at every level. Relationship Marketing strategies should address customer need at every stage in the lifecycle […]
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