Defining the Social Shopper Term According to Commerce in Motion.com, social shoppers are consumers who regularly use social networks and apps, smartphones, and location-based services as part of their shopping lifestyle. Your business marketing strategy should encompass this very influential segment. Wikipedia definition: Social Shopping is a method of e-commerce where shoppers’ friends become involved in the shopping […]

Social Media Strategies and Your Business A great deal has been written on the topic of social media in business. There are numerous opinions and experiences. Some say that social media is intended for personal use; there are organizations that do not allow employees access to social media platforms. Others say social media is the […]

Social Networking for business can be a real challenge Social networking is important for anyone in business, irrespective of your role.  Many different books have been written; and entire courses have been taught on the topic.  For some, social networking is a source of business leads, for others it’s simply a way to stay connected. […]

Employees as brand ambassadors? Pepsico says, “Yes!” I read an article recently about Pepsico’s employee ambassador program. This article emphasizes how important it is to prioritize creating brand loyalty internally. My first thought was this must be some kind of word-of-mouth program. You know what I’m talking about, the ones where you look for consumers […]

Social Media and Business; Successful Social Media Culture Typically social media is introduced to the marketing strategy mix tactically.  Often an executive will declare “We need to be on Pinterest and Scoup.it!”  This “me too” approach to social media is a recipe for disaster. Successful social media for business requires a new mindset.  Companies using […]